Barbara Schmoll is Vice President of Auto Bank Relations and FINN as a Service at FINN, where she leads strategic financing partnerships across OEMs, Banks, and Leasing providers. With a background in business development, having held leadership roles at Door2Door and Choice. Barbara is passionate about creating scalable business models in the automotive ecosystem. An economist by training (Heriot‑Watt University and Universiteit Antwerpen), she focuses on bridging strategy and execution, driving structured deals that accelerate growth and innovation in vehicle subscription and mobility services.